Diseño de un modelo de gestión turística para el Hostal “La Gran Tortuga”, parroquia Puerto Villamil, cantón Isabela, provincia de Galápagos.

Abstract

The present investigation proposes: to design a model of tourist management for the Great Turtle Hostel, Villamil Parish, Isabela Canton, Galapagos Province ; it consists of three stages, establishing the current situation of the hostel, the demand study and the development of a proposal for a tourism management model. It was determined that the current situation of the hostel allowed to establish 6 weaknesses, 9 strengths, 7 opportunities and 3 threats respectively, furthermore, it has the necessary elements that allow to have basis for the design of a tourist management model for the hostel, the demand to attract by the hostel is 21% of tourists and an objective demand of 7437 tourism according to market research. In addition, if the trend of attracting the objective demand is maintained, the solvency and profitability indexes of the hostel in 5 years will remain in favorable conditions, once the improvement plan is implemented, which allows the execution of the programs and projects proposed in the model of suggested management, for the improvement of the quality in the operation and ensuring the efficiency and good functioning of the hostel according to the application of the investigation. It is concluded that the fulfillment of the proposed objectives will make possible that the management model provides the expected results for the strengthening of the activities and services given by the hostel, besides, to the improvement of the financial situation, which will improve the economy of the La Gran Tortuga Hostel. The immediate application of the management model is recommended for the good operation La Gran Tortuga Hostel as a company.

KEYWORDS: <MANAGEMENT MODEL>, <TOURISM DEMAND>, <TOURISM MANAGEMENT>, <TOURISM MARKETING>.