Propuesta de un plan de mejoramiento de servicio al cliente en la Casa de la Cultura Núcleo de Tungurahua Período 2013.

Abstract

The proposal plan improves customer service in the House of Ecuadorian Culture Tungurahua core of the Riobamba city, in order to achieve efficiency in the institution. Research that allowed us to meet the criteria of users and employees through the use of surveys to meet strengths and weaknesses of this institution and interviews were conducted, that when analyzed and interpreted the answers strategies to improve the positive aspects were raised and reduce or eliminate the negative aspects to improve the quality d services at this institution. The results led to raise the proposal of a plan to improve customer service, which will have a real impact on the institution and the public. With the implementation of the strategies of the plan, including a training plan arises officials to provide efficient and timely service to the community. It is important to emphasize that the authorities are making efforts so that the plan is implemented since its application to position the institution achieved a level of excellence in customer service and thus achieve social recognition, rationale for public institutions.