Mejoramiento de la gestión financiera para elevar el volumen de las ventas de la Estación de Servicios SIPROQUESA S.A. del cantón Quero, provincia de Tungurahua

Abstract

The present investigation was carried out to the Improvement financial management to raise the volume of sales Service Station SIPROQUESA S.A, at Quero Tunguragua province; it was made to bring about change to the financial management at the enterprise that is supported by a systematic tool for sales are aimed at improving the participation on it in market, so that the problem is determined, the same that has led to an organizational stagnation, since there is an economic report to business activities both not establish an information integration will not allow decisions to be taken in a balanced manner, the focus is on the establishment of an analysis of financial management, it helps improve sales in the company in order to access better market coverage, the methodological process determined in field research is necessary to generate change , which promotes an organizational synergy, because there is no integration and validation of the above information, determined the proposal that is necessary to generate a financial planning, the same resources equitably distribute its business development and the project an image of quality and efficiency to position it as a benchmark off competitiveness in the business environment of the town. Therefore financial management becomes the focus of organizational growth, the same as establish innovation and a new trend in economic management to ensure investment growth and profitability is the optimal minimizing the risk in the environment.