Proyecto de factibilidad para la exportación de pulpas de frutas producidas por la compañía “Productos Suiza Dajed Cía. Ltda.” de la ciudad de Ambato provincia de Tungurahua hacia el mercado de Estados Unidos – Nueva York en el periodo 2018.

Abstract

The purpose of this research work is the development of a Feasibility Project for the exportation of fruit pulps produced by the company "Suiza Dajed" Cía. Ltda., to the United States - New York market, with the aim of designing a plan for the company to take advantage of its maximum level of production and thus be able to satisfy the international market. Considering that currently Ecuador is the third supplier in Latin America of fruit pulp for the North American country, and that exporting should be part of the priority activities of national corporations, this results in that the organization has a successful incursion of the product and new more stable opportunities. A quantitative and qualitative research was carried out applying techniques and instruments such as interviews to the members of the company and the observation towards good manufacturing practices showing that the company has the capacity to produce and offer the product; appropriate processes such as apparent consumption to define the viability and feasibility. The financial indexes justify that to make the proposal is required an investment of $502,774.69, with an internal rate of return of 38,50%, based on the calculation of the balance point found at $201,570,36 and 81.611 units, the recovery period is 4 years, a goal that the entity must meet to cover the costs in an optimal and efficient way. It is recommended to apply the project since it presents economic and social benefits directly for the company and investors contributing in this way to the development of the productive sector of the country.