Proyecto de factibilidad para la exportación de filete de corvina y róbalo congelado desde la “Asociación de Producción Pesquera Artesanal Puerto Jelí”, hacia el mercado de Madrid - España en el período 2017 – 2018.

Abstract

The present feasibility project is addressed to “asociacion de production pesquera artisanal Puerto Jeí” for the exportation of corvna fillet and frozen sea bass to the Madrid-Spainmarket in the period 2017 – 2018. The project tries to improve the quality of life of the members and inhabitants of the place. For the research, it carried out an interview with the president of the association which allowed knowing that the local market has very low marketing prices that are set by a single wholesaler. This is the reason, for which a market study was conducted finding that Madrid is one of the cities with high demand and commercial projection. At the same time, it made a SWOT analysis to determine the current situation of the institution, besides taking into account that complying with the different enabling documents to export; it is possible to produce 30 thousand pounds per month of frozen fish fillet of high quality. On the other hand, it established an investment of $ 58,712.86, a NVP = 417,749.79, the IRR = 43% and a recovery period of 1 year, 11 months and 16 days with a cost-benefit ratio of $ 9.03 for each dollar invested. It was possible to determine that the project is feasible due to it will directly improve the economy of the association, besides the profit margin is high in relation to the investment. Finally, it is recommended to train the members constantly and make strategic alliances with public institutions to obtain a sustainable production.