Plan de marketing para promocionar servicios de comercio exterior y aduanas de la empresa Comex & Aduanas en la zona centro de Ecuador, en el período 2017.

Abstract

The present graduation work was developed with the purpose of designing a marketing plan for the COMEX & ADUANAS enterprise, of the city of Ambato, Tungurahua province, in order to propose suitable strategies for the promotion and increase of sales of foreign trade services, especially in the central area of Ecuador The quantitative methodology was used as well as Documentary Bibliographic Research supported by documents that rest in the files of COMEX & CUSTOMS, texts, scientific articles that were necessary for the writing of the research, field research was also used because it allowed to collect information from the scene of the events, a sample of 383 entities was chosen to which a survey was conducted to know if services are being promoted correctly Regarding the results, it was determined that the services that the corporations use the most are customs clearance. A high percentage of establishments carry out foreign trade activities at least once a month. It was also found that the organization has no presence in social networks, it does not have a website, specialized advisors, and lacks of publicity because most of the potential clients do not know the benefits that are offered. It was concluded that the use of technology allows choosing the best marketing tools, with a lower cost, guaranteeing greater acceptance in the market. It is recommended to continuously monitor the exposed strategies, maintaining constant communication with the company's customers.