Estrategias de comercialización de cocinas de inducción de la Empresa eléctrica Riobamba S.A. para la ciudad de Riobamba para el año 2016.

Abstract

The commercialization strategies of the induction kitchens of Riobamba Electric Company S.A. during the 2016 period, was carried out with the objective of measuring the degree of acceptance of the inhabitants to acquire the product, and for this it was necessary the application of the Market Study with the actual date of the last population census. The number of inhabitants by parishes, though which it can be, evidenced the lack of knowledge and the benefits that the bad information provide and energy incentives of the induction Kitchens. These findings allow to determine that the bad information provided causes the he subtracts adepts to acquire the product. In order to be faced with this situation to all the employees of Riobamba Electric Company S.A. and attached to the current reality of the Ecuadorian economy to obtain a high degree of acceptance that projects that protects the economy of each family and thus meet the needs of the inhabitants of the city of Riobamba.