Plan de exportación de quinotto (risotto de quinua), de la empresa Montrade S.A. de la ciudad de Quito Ecuador hacia Wholefoods supermercado de Estados Unidos de Norte América, para el año 2017.

Abstract

This project allowed to design an export plan for Quinotto (Quinoa Risotto) of Montrade Company located in Quito city of Ecuador to Wholefoods supermarket in United States of North America, where the aim is to project the maximum profits by ensuring future sales growth that are favorable for the company. For this reason, a technical study was carried out with the objective of determining the acquisition capacity of customers in North America and the frequency of their consumption. It was by using the Consumption-Demand method according to the production that Montrade Company owns. With the use of the documentary method it was possible to define legal requirements, types of treatment, logistics chain, distribution chain, INCOTERMS and payment methods to be used during the export process. In relation to the distribution model of Quinotto according to the income alternatives to the American market and the resources that the company owns, it is established that Montrade is located correctly in the food industry since it has a 40 percent utility, being a 60 percent production costs and giving a very large profitability in comparison with a sale in the origin country, focusing its economic activity on a niche of consumers of healthy and natural products, therefore if the sales increase considerably the income earned by the company will be greater which will ensure its stability and duration in the market.