Proyecto para la creación de una comercializadora de rosas en el mercado de Miami- EE. UU de la empresa productora “Decoflor S.A” de la ciudad de Latacunga, en el periodo 2017.

Abstract

The objective in this research is determine and evaluate the economic, financial and legal feasibility of creating a Company of roses in Miami- Florida in the Unites States for the DECOFLOR S.A Company locate in Latacunga city, Cotopaxi province, which is focused in change processes that spotlight on direct distribution by defining a new segment for final consumers. For this, a technical study was developed in order to determine the accurate location of the project, treatment processes, legal requirements for opening and constitution, using research instruments such as customer surveys and direct interview with the institution’s manager, allowing to know the acceptance of product inside the market, distribution way, ICOTERMS, means of payment, logistic and transport to be used. As regards the financial study, an initial investment was determined, based on the analysis of needs of the operation required, mainly for the rose purchase, purchase of assets and other budgets; cost, administrative and sale expenses and cash flows to project the Financial Statements, for which and IRR of 32.8% was established, this amount was higher than zero, which reflects that the project is profitable. Therefore, it is recommended to implement the creation of this project for the commercialization presented as it will improve performance and boost the growth of the profitability of the company, as well as the ability to respond to customers’ orders.