Plan de exportación de pitahaya de la “Asociación de productores y Comercializadores de pitajaya del cantón Palora”, provincia de morona Santiago hacia Vancouver Canadá, periodo 2016.

Abstract

The plan of export of pitahaya from the “Association of producers and marketers of pitahaya of canton Palora”, province of Morona Santiago towards Vancouver Canada. In order to improve the company’s revenues and to make a new product known internationally. Surveys are conducted to determine the unsatisfied demand, then identify the process and exportable production capacity of Pitahaya produced, define the process and exportable production capacity of Pitahaya produced, define the export process, agreements, restriction distribution of pitahaya in the market Of Canada and establish the profitability in the export of pitahaya to the market of Canada through the financial study, establishing as main conclusion that the export of pitahaya to the market of Canada, with a net profit of $ 5,561.85, with a NPV of 22,532,43, an IRR of 11.025%, a Benefit/Cost Ratio of 1.86 and a recovery period of 3 years 6 months 7 days.