Proyecto de factibilidad para la implementación de una pastelería y repostería gourmet, en cantón Salcedo, 2018

Abstract

The current degree work proposes to develop a feasibility study for the creation of a gourmet baking and patisserie, in Salcedo canton, Cotopaxi province. The work consists of encouraging the consumption of desserts and cakes with attractive decorations to the client’s sight and, at the same time, using fruits from the canton for their fillings. Based on the objectives of the project, the following analyses were carried out: market study, through which surveys were applied to the population of Salcedo canton using simple random sampling, a high percentage of unsatisfied demand was obtained; the technical study determined the commercial location of the establishment, the size of the premises, as well as the capacity of daily production that will be 76 pax and each one of the preparations will have its respective standard recipe; in the environmental study. Strategies were used in order to mitigate the possible environmental impact that could be caused by the implementation of the premises. In the administrative and legal study, each one of the areas with their respective functions was determined and at the same time, an analysis of the different regulations and requirements was carried out to implement the establishment. The financial study includes the budgets and expenses necessary for the execution of the project. According to the financial indicators, the following results were obtained: a positive NPV of 11,515.62, while an IRR of 26%, the cost-benefit ratio is of $ 1.61 and the recovery period of the total investment is 3 years, 1 month and 17 days. With the results obtained it is concluded that the project is totally viable for its creation. It is recommended that citizens consume these types of products as they not only highlight their flavor but also their good presentation.