Plan de exportación de alfombras artesanales por la empresa “Cortilujo” del cantón Ambato de la provincia de Tungurahua hacia la ciudad de Berlín-Alemania durante el periodo 2016.

Abstract

The present project focuses on the creation of an export plan that will allow the company Cortilujo from Ambato city, Tungurahua province, to make an international trade and to reach the city of Berlin-Germany with its product and brand during the period 2016. The market was analyzed where the handmade carpets will have their final destination through bibliographic research using techniques such as observation in the company's facilities and interviews with the workers of the same, as well as representatives of public and private entities who provided the required information. To the beginning of the export exercise, it consulted which the required permission are to reach that niche where there is necessary documentation required by this country and organizations that can certify the quality of the product. With this study, it determined that the company would require a total investment of 163829.90 to export the 3000 carpets required. At the end of the project, the financial evaluations were carried out to know the feasibility where real and optimum data were given, such as those of the NPV that resulted in 91865.15 and the IRR of the 11.02%, which encouraged the project to be retable for the company and can obtain rewards from this. It recommended that the partners and managers implement the project because it has all the mechanisms to be able to do it, with the inclusion of an area of foreign trade that will handle a truthful way investigated in this project.