Proyecto de exportación de turrones de miel de A.P.I.C.A, parroquia Cacha – Riobamba de la provincia de Chimborazo-Ecuador hacia el mercado de Madrid-España en el periodo 2016 -2017.

Abstract

The export project of honey nougat, from the Association of Apicultural Self-employed Workers from Cacha (APICA), located in Riobamba city, Chimborazo province, to Madrid, Spain for the period 2016-2017, by determining the benefits this research will provide to the association to explore this new field. The main purpose of APICA association is to advertise its products internationally, thus, to generate economic incomes that will support development and business growth. In order to determine the unsatisfied demand for the product in the Madrid market; it was conducted a market study. This market study was based on statistical data on imports, exports and production of the country, and a situational diagnosis of the association to determine its production capacity as well as its performance in the target market without affecting the production demanded by the national market. Finally, it was carried out a financial analysis whose indicators reported a Net Present Value (1-2) whose values are $ 27,801.80 and $ 11,863.76 respectively, an internal rate of return of 25% and the Cost-Benefit relationship (1-2) whose values reached $ 1.54 and $ 1.25 respectively. According to the indicators previously detailed, it is possible to conclude and recommend that this project of exportations of honey nougats manufactured by the self-employed workers of APICA; is feasible.