Proyecto logístico para la exportación del banano (Baby Bananas) orgánico de la empresa Natfrexco S.A desde la ciudad de Guayaquil - Ecuador hacia el mercado de Gwangyang - Corea del Sur.

Abstract

The Logistic Project to export organic bananas (baby banana) by the natfrexco Company from Guayaquil – Ecuador to the Gwangyang at South Korea market aims at expanding itself known in the international market and veriflying that the product complies with quality standards. A market research was carried out with an exportable supply of 2015 MT in 2016. For this year was projected the amount of 2200.45 TM, monopolizing the demand with 2.23 % in 2016 and for the year 2017 with 2.03 % to reduce the gap of the International Physical Distribution (IPD) between the Ecuadorian and South Korean markets, it is prposed to implement the following logistic processes: distribution, marketing, integrated, supply and the company´s internal logistics. The implementation of the proposal will constitute a tool to reduce costs, increase production and promote the correct distribution of the product according to the privision of the foreing market. It is recommended to expand the exportable supply, create an export logistics department,and train the administrative and operational staff.