Proyecto de exportación de alfombras artesanales de la empresa Ego Spazios Galeria de Arte del cantón Guano, provincia de Chimborazo, hacia el mercado Estadounidense, ciudad de Chicago, periodo 2016.

Abstract

This research work is an export Project of handmade carpets from EGO SPAZIOS GALERIA DE ARTE Company from Guano canton, in Chimborazo province, to the US market, Chicago city, and period 2016. In order to expand Guano´s market, generate employment and improve the quality of life inhabitants. A market study was carried out to know the demand in the city through apparent consumption taking into account the production, import and export. The economic and financial study carried out indicates that net present value is $ 378693.98 which shows the project viability, the internal rate of return with a percentage of 38%, the cost benefit ratio of $ 11.11 and the recovery period of capital in 2 years, the results allow to carry out the export, it will have an increase in the company´s income. It is concluded that the product is well received in the international market according to the research executed and the current productivity of EGO SPAZIOS Company is able to cover with 30% of demand in Chicago market. It is recommended the government gives a greater support in terms of training, technology and investment as the correct use of strategies will allow to supply more the existing demand.