Proyecto de exportación de frejol rojo monteado de la Corporación de Productores y Comercializadores "COPROCOFREPAC" para incrementar cuota de mercado de Bogotá- Colombia periodo 2015.

Abstract

The objective of this research is to implement a methodology of export of beans for the cantons of Pallatanga, Alausi, bean producers Corporation Colta (COPROCOFREPAC), province of Chimborazo to Bogota - Colombia, for this you need to know how how to make exports and the feasibility of the same. The chapters discussed the situation of the Corporation, with an analysis of the SWOT matrix. An internal analysis of the company was then made to determine their strengths and weaknesses in their major areas such as administration, finance, human resources, marketing and research and development. An investigation was carried out upon the beans in Colombia, in terms of their consumption, sow, import and trade relations that both countries Colombia - Ecuador, giving positive results with more than one decade of international trade of the monteado red beans. He concluded with financial analysis and machinery of the Corporation giving like result that it has all the necessary conditions to do foreign trade, in addition to respond to local needs can be exporting, increase their productions and partners can do it