Proyecto de exportación de moringa en polvo para la empresa Incremar de la ciudad de Quito hacia Houston-Estados Unidos para buscar nuevos mercados Internacionales.

Abstract

The exportation project of Moringa powder for the Enterprise Incremar of the city of Quito towards Houston was made with the objective to find new international markets. With the market study was determined that Houston is an attractive and potential market for the moringa powder since exists a big demand, which permits to offer the product with the demanded requirements for the market. By means of the Apparent National Consumption was determined an unsatisfied demand of 24706 Tn yearly, which is going to be covered by the enterprise in a 5%. Through the financial evaluation and the analysis of the results, positive indices were obtained. To determine that the investment of the project is of 491,528.26, this is going to be recovered from the third year with seven months and twenty three days. According to the applied indicators was determined that the project is feasible, taking into account that the Present Net Value is positive 323,351.29, the Internal Return Rate is higher at the Minimum Attractive Rate of Return 44.30 % > 21.652 and the enterprise is found in its faculties to obtain the necessary documentation for the exportation. It is recommended to renewal all the authorizations and documents needed to keep as a qualified exporter with the aim to continue making exportations to overseas. To keep in a constant evaluation the financial indicator that aims to make the adequate and pertinent decision takings which allow maintaining the enterprise above the correct negotiation guidelines.