Proyecto de importación de ollas para cocinas de inducción desde la empresa Oster ubicada en la ciudad de Bogotá – Colombia hacia el almacén Unihogar, ubicada en al cantón Riobamba, provincia de Chimborazo, periodo 2016.

Abstract

The purpose of the current research work is to implement a pot import plan for electric kitchen sets from Oster Company located in Bogota – Colombia to UNIHOGAR warehouse located in Riobamba, Chimborazo province during 2016, in order to expand the market in our city as well as generating work places. Based on the study on pot production for electric kitchens in our country, it was posible to determine that national manufacturers are not prepared to cover the consumption of this service, that is why it was necessary to carry out a market study in order to know the existing demand of our city, throungh surveys applied to a part of the population which was chosen at random. The commercial relationship between Colombia and Ecuador are beneficial and are under standards to commercialize the products. To import from Bogota, it is necessary to establish the customs legal regulations of the product and the import negotiation to commercialize the product. The logistics to be applied to transport analysis. So the economic and financial study carried out in the current import proyect reflects that the net present value is 22528,22 dollars, this implies an import feasibility, in thee same way the internal rate of return is 19% with a cost-benefit ratio of 9.79 dollars. With these results it is posible to carry out the import since it reflects an increasing in the company imcomes.