Proyecto de exportacion de calzado ortopedico para dama de la empresa Confortcalza del canton Ambato de la provincia de Tungurahua hacia Miami Estados Unidos durante el periodo 2015-2016.

Abstract

The overall objetive of this thesis is to develo pan Export Project of orthopedic footwear for ladies from Confortcalza Company to Miami-USA market, during the period 2015-2016. A market study was done. It presented a number of advantages like: geographical location, cultural diversification and boost foreign trade. Also, thr main tolos wee used in this study. For example: the formula of apparent domestic consumption to determine demand. While supply was found according to the monthly producction made within the Company. In the marketing proposal thr following points are taken into account, which are relevant for export: rightsizing, label, international transport, necessary documents, Incoterms. In the financial analysis reference was made to the financial statements of the Confortcalza Company as: balance sheet, income statement and the flow of cash through these financial reports will be able to obtain the following costs: the Project projection to 5 years later, IRR of 13,97% and a benefit cost $1,47 and $1,40. It may be recovered in a time of 4 rears and 9 months. These results with several rates show that the Project is financially feasible and viable its implementation. It is therefore recommended; implement the Project to provide economic and social benefits to the Company, as well as locally perform business strategies which could lead to an increase in domestic production of Confortcalza Company.