Propuesta de factibilidad para la creación de la cafetería estilo clásico, en la ciudad de Latacunga, provincia de Cotopaxi, 2018

Abstract

The present certification work proposed the development of a feasibility study for the creation of a cafeteria “RETROCOFFEE” classic style, that focuses on potentiate the consumption of Arabica coffee Lojano, in the Latacunga city, Cotopaxi Province. The types of studies used in the project are the following: market study where the surveys were applied to the economically active population of the city in a random manner establishing the existence of an unsatisfied demand, besides that was made the analysis of the market mix; with the technical study was determined the commercial location of the settlement, the size of the local, the daily production capacity will be 132 products between hot and cold drinks, appetizers y dessert, all products with their respective standard recipe; in the legal administrative study the functions were established for each area, the legal requirements and regulations were analysed covered by the law of the artisan for the creation of establishment; in the environmental study the use of the matrix was considered to mitigate the possible environmental impact that would be generated with the implementation of the local; the financial study considers the budgets and evaluations necessary for the realization of the enterprise, at this stage it was determined the investment that is of $ 24.975,37. According to the economic evaluation the following results were obtained: A positive vat of $ 14.723,32, while an IRR (Internal Rate of Return) $ 28.84%, the cost benefit ratio is $ 1.76, and the recovery period of the total investment is 2 years, 9 months and 7 days. It was concluded that the present project is totally viable for its creation. The importance of the work is to encourage the consumption of Arabica coffee in the city, as part of the gastronomic culture of our country.