Propuesta de factibilidad para la creación de un restaurante típico, utilizando técnicas y preparaciones ancestrales de la serranía ecuatoriana, en el sector Flor de Bastión del cantón Guayaquil, provincia del Guayas, 2017

Abstract

The objective of the following research work is to determine the feasibility of creating a typical restaurant that uses Techniques and ancestral preparations of the Ecuadorian Highlands in Flor de Basion of Guayaquil canton, Guayas province. The type of methodology applied is descriptive because it will interpret characteristics of tastes and preferences. It refers to the information consulted bibliography and surveys that is related to the project. It was worked with a sample of the active economic population of Guayaquil canton of the electoral area El Paraiso de la Flor. It is a field research and quantitative because the information acquired for the progress of the project was achieved through the market study and surveys. It was proved that there is an unsatisfied demand of 70%. The standard recipes and the design of the letter were prepared in the technical study. The same that is exhibited all the product that are offered in the establishment. Continuing with the legal and environmental administrative study that can cause this project and helps to mitigate the impact to the environment. The financial study that specifies a total investment of $ 20.798,42 in the economic progress for the financial possibility of the project provides as a result a NPV of 14.779,26 IRR OF 47%, RBC of $ 1, 71. The recovery will be 2 year 5 months and 24 days and it was concluded that the project is technically achievable and feasible. So it will approve the execution of the typical restaurant using techniques and ancestral preparations in Guayaquil Canton; El Paraiso de la Flor area. It is recommended to continue renewing the establishment to offer a quality attention and service surpassing the expectations to the clients that visit Guayaquil Canton.