Plan de negocios de la Cooperativa Teje Mujeres de Gualaceo, 2019-2021

Abstract

The present research project called Business Plan for the Cooperativa Artesanal Teje Mujeres 2019-2021, aims to determine the acceptability of the tourism service in Gualaceo. For this purpose, an internal and external study was developed through the SWOT analysis, which stipulated the lack of training and management of tourist groups, lack of labor to develop handicrafts for marketing, there is a small variety of products produced by exhibitions, through Surveys were determined the level of bidders and claimants. In addition the acceptance of tourist routes was determined with a price according to the package offered handmade route and agro ecological $ 40.00. Weaving route $ 38.00, student package $ 7.00, Teje Mujeres route and its History S 20.00. The associative institution will execute a 40% financing to the National Financial Corporation and 60% is its own capital for the execution of the project where the financial evaluation with a net present value of $ 14132 was known. .60, an internal rate of return of 19,64% with a recovery period in 2 years 10 months and a Benefit Cost Ratio of $ 1.07 . The business plan promotes competitiveness and productive development through the line of tourism service provision that generates new sources of employment and economic growth, for which market strategies will be applied that are covered by the reference framework of the Popular and Solidarity Economy. It can be concluded that by means of the market study we were able to verify the potential demand of tourism where 75.79% of the people surveyed that Gualaceo has tourist attractions that includes natural wealth and historical flora. fauna, hills, landscapes, traditional elements, cultural, gastronomy delight It is recommended to the association Teje Mujeres to start research considering the structuring of the strategic plan and marketing plan, which will help to take direction in the future.