Plan de negocio para la producción y comercialización de snacks elaborado de papas nativas de la Asociación de Productores Agrícolas Conpapa Tungurahua "AGROPAPA” en el cantón Ambato

Abstract

The development of a business for the Association of Agricultural Producers Conpapa Tungurahua (AGROPAPA) has the purpose of preparing and distributing colored native potato sandwiches in order to improve the profitability of its members. For the research, it is a qualitative and quantitative tool, a survey is applied in the city, it is an economic activity and an interview between the administrator and the Agropapa partners, the association is determined. Of the intermediation. Through the study of the market it was possible to identify the unsatisfied demand, a technical study was carried out, the Legal Administrative and the financial economic study that established the feasibility and profitability of the project, where the most appropriate capital structure was determined, The current result was $ 12906.42: an Internal Rate of Return (IRR) of 18.78%, a Cost Benefit Ratio (RBC) of $1.31 and an Investment Recovery Period (PRI) of 4 years with six months. Information about services, computer equipment, installation expenses, supplies and other materials. It is concluded that the project will help the socioeconomic growth of the song and the province. Project execution is recommended, in addition to partnering with the people responsible for the risks and challenges.