Plan de negocios para el desarrollo comercial de productos de la panela granulada orgánica, de la Asociación Flor de Caña, de la parroquia Palo Quemado, del cantón Sigchos, provincia de Cotopaxi, periodo 2019

Abstract

The objective of the present investigation is the business plan for the commercial development of the product of the organic granule panela of the Flor de Caña Association of the Palo Quemado parish, Sigchos canton, Cotopaxi province, period 2019. Its purpose is to satisfy the needs of the market. This was achieved through the implementation of a qualitative and quantitative methodology applied through a survey in the cities of Santo Domingo and Latacunga for the upper and lower classes in which primary information related to the product was obtained. Through a market study it was possible to identify the unsatisfied demand, the technical, administrative and legal study was carried out and the financial economic study that allowed to establish the viability and profitability of the project, where the most appropriate capital structure was determined, a projection of the income statement and cash flows achieving a Net Present Value (NPV) of $ 51.653,60; an Internal Rate of Return (IRR) of 20,13%, a Cost Benefit Ratio (RBC) of $ 1.20 and a Period of Recovery of Investment (PRI) of 4 years and 2 months. The investment for the operation of the elaboration of panela is the correct which allows to cover investments in adaptations, furniture and fixtures, office furniture, computer equipment, installation expenses, supplies and other materials, income from the presentation of the service. It can be concluded that the project will help the socioeconomic growth of the canton and the province since the labor and raw material will be from the Canton, also supporting the growth of the Productive Matrix of the Country. Early implementation of the project is recommended, in addition to associating with responsible people capable of taking risks and challenges.