Proyecto de exportación de artesanías desde la fundación “Chankuap Recursos Para El Futuro”, provincia de Morona Santiago hacia el mercado de Tokio, Japón.

Abstract

This research work has like objective the handicrafts exportation from Chankuap Foundation “Resource for the Future” in Morona Santiago Province toward the Tokio market, Japan showing the itself feasibility and the profitability of COMMERCIALIZE a product characterized by the cultural value that has an Asian market allowing externalize the product which means economic growth for the foundation in addition to improving the situation of marginalization of minority groups un the jungle and rural. For the development of this market research was made a market survey where it was obtained the unsatisfied demand to subsequently to develop the process of exportation and the analysis financers where is determined the product acceptation in the Japanese market which allows generate a high profitability of foundation, for that reason this, research project results viable. After making financial projections, it is determined the project´s feasibility. So it is recommended the economic integration that allow to Foundation commercialize with the estranger market redoubling efforts to archive a society in the craftswomen, improving like this way the productivity.