Proyecto de exportación de tuna pelada para incrementar la rentabilidad de la empresa “Vita Tuna” desde el cantón Guano de la provincia de Chimborazo hacia el mercado Holanda (Países Bajos) – Ámsterdam, periodo 2015-2016.

Abstract

The present study has as objective to demonstrate the export of Prickly pear peeled toward the market of Holland, for which purpose it was necessary to carry out the analysis of all the product features for its correct export. This is complemented by an analysis of market in both national and international that allows to use and examine historical data to make the supply and demand for the product, taking into consideration the quality, taste, weight, nutritional values, the maturation time among other factors. The production of prickly pear peeled in the country occurs in several provinces, the main are Chimborazo and Imbabura, in with it is cultivated in big quantity, for with reason this project purposes to improve the production of prickly pear peeled to be internationally recognized. Finally the financial results determined its profitability, with indicators the following results were obtained Net Present Value of $ 37.308,91, Internal Rate of Return of 31%, and Relationship Benefit Cost of $ 1.51 with means that in the project for each dollar invested would get a profit of $ 0.51 cents, this would receive the attention of an investor who wants to participate in a project of this nature.