Proyecto de factibilidad para la exportación, harina de maca con quinua, empresa Sumak Life Cía. Ltda. cantón Riobamba, provincia de Chimborazo, para la diversificación del portafolio de productos y apertura de un nuevo mercado en New Jersey-Estados Unidos, para el período 2015-2016.

Abstract

The present degree work has as aim to design a feasibility Proyect for Exporting Maca flour with Quinoa, since the Factory “Sumak Life Ltd, Co” Country Riobamba, Province of Chimborazo, looking for diversifying of the product portfolio and opening of new market in New Jersey-USA, to make this work, bibliographic investigation has been applied, by collectiong existing information. Furthermore, the field investigation that allows knowing the reality of the main actors of the Project, as well as methods such as: inductive, deductive and survey techniques to the main suppliers and an interview to the factory staff. Towards the market of New Jersey is conducted our product since over, a big amount of foreign tourists is concentrated, which will be a global platform, also a high index of consumption of organic product is recorded, a financial analysis was made for the supplier over the maca production joint with the quinoa and for the Factory, where all the costs, spends and incomes of the Project were taken into account, the crossed method was used for the calculus of the Internal Return Rate, giving as result 52, 23% and a Current Net Value 252316,09, a considerable value for investors. It is recommended to SUMAK LIFE to begin this proyect with the training to the supplier about the crop of maca and afterwards to this to execute the Exporting Proyect to the New Jersey market of USA.