Proyecto de factibilidad para la exportación de tisanas de la terra (infusión de hierbas), desde el centro de exportaciones de la Corporación Gruppo Salinas, ubicada en Guaranda provincia de Bolívar, hacia Long Beach – California Estados Unidos, periodo 2015

Abstract

The present paper objective is to generate feasibility for tisane of terra exportation (herb infusion) from Exportation Center of Salinas Group Corporation located in Guaranda to Long Beach – California United States, 2015. Exploratory method was used to collect, examine and know the economical and productive situation of Salinas Corporation as well as likes and preferences of Long Beach market. From this information, it was determined that Corporation is in good conditions to offer and export internationally. Tisanes were considered as a product to export because they have a high level of curative components, there is an increase in the consumption in Long Beach market, the price, quality, and flavor, and because they are made with norms of business. That is why, this plant has advantages. By a technical study, the phases of the medicinal plants to become tisanes of terra were detailed. The quantity to be exported and the presentation of the product were specified. Costs and benefits of the production and exportation of the product were analyzed. Financial indicators were used to determine the viability of the project getting NVA 1 (117,216.81); NVA 2 (113,196.22); an IRR of (27.07%), RB/C 1 (2.69); RB C 2 (2.65). these results show that incomes will be higher than the expenses generating welfare to the enterprise and a social benefit.