Diseño de estrategias para la extractora de aceites ACEITPLACER S.A. para el periodo 2018-2023

Abstract

The present titling work was developed in Aceitplacer Extractor Aceites S.A. which is located in La Independencia campus, Esmeraldas province. The company has 29 years in the market and has always been recognized due to the excellent quality of its products so it has great reception in the market, however in 2013 it had drawbacks that generated imbalance in their finances. Through the present project, it is intended to improve the profitability of the same until the year 2023, through the "Design of strategies for the Extractor of Aceites Aceitplacer S.A. for the period 2018-2023 ". The project involved the application of several techniques such as surveys of company personnel and others involved (customers), analysis of financial statements through financial indexes, direct observation, as well as the strategic diagnosis of the company that contains an internal and external analysis of the factors that affect it. It should be noted that the company was analyzed in its entirety, from the operative part to the processes such as sales and purchases, which are the reflection of the result of what is wanted in each period. All this allowed generating the design of strategies proposed in the titling work. The same that according to the study will have a positive impact on the profitability of Aceiteplacer S.A. The dependence of a single buyer generated uncollectible accounts of up to four years ago; which have been almost impossible to recover until the current period. It is necessary for the company to apply proposed strategies in order to counteract the effects of its over-indebtedness with financial entities.