Estudio de factibilidad para la implementación de una cafetería ecológica en la ciudad de Riobamba. 2015

Abstract

This research proposes to conduct a feasibility study for the implementation of an Ecological Coffee shop in the city of Riobamba summarized and organized by topics. This paper contributes to a professional attitude that complements the curriculum and development at all levéis. Similarly, respect to the order of Ítems, they are developed in accordance with generally accepted an academic sequence. The content starts with the theory of the project to have a scientifíc support of what will be developed in the field of study, conducting the market study by detailed supply and demand and helped by the survey that was applied analysis to identify, defíne, quantify and qualify the target that is aimed in the project. The marketing plan refers to the four variables that are product, price, place and promotion. Everything related to the technical study of the project, the location within the city of Riobamba, córporate image, category, architectural plans and capacity to be installed. The administrative and legal framework study presents business organizational structure, management of human talent and also describes the legal requirements for the constitution of the Ecological cafetería. The financial study details the investment, expenses, costs, revenues and expenses that helped determine the viability of the business.