Proyecto de exportación de panela granulada orgánica de la Empresa Industria Panelera El Valle del cantón Puyo, provincia de Pastaza hacia la ciudad de Hamburgo- Alemania en el periodo 2016

Abstract

This investigation was carried out to develop a project to export organic granulated panela at Company Industry Panelera “El Valle”, in Puyo canton, Pastaza province; to market Hamburg- Germany, with purpose of generate revenue, diversify Ecuador´s export as raw material but not as elaborate and generate new jobs and contribute to the economy of the city products. Therefore it is appropriate to make this research study. This research is based on an analysis of country destination, paperwork requesting that country, customs electronic record for exports from Ecuador, certifications since being an organic products requires it, and índices used prices to know what unit value of each case would panela. Whith financial evaluation concludes that the export of organic granulated Brown sugar if it´s feasible, a recovery period of 3 years, 7 months and 9 days, a NPV of 54130.56 and an IRR of 29%, which will be very beneficial for the company and the realization of this project, it is recommended taking into account the guidelines and mechanisms for export also benefit not only the company but to the canton and the province.