Proyecto de factibilidad para la exportación de chocolate amargo artesanal hacia el país de Japón, ciudad de Tokio, elaborado por la Asociación de Participación Social “El Porvenir” ubicada en el cantón Lago Agrio, provincia de Sucumbíos, durante el período 2014 – 2018

Abstract

The present investigation is a "Feasibility Proyect for handmade dark chocolate export toward Japan, city of Tokyo elaborated by social participation of Asociación "El Porvenir". Located on Lago Agrio Canton, Sucumbíos Province, from 2014 - 2018". The market spreading feasibility toward other countries is posed taking into account the production matrix change and prestigious Ecuatorian raw material. Total surface, national consumption, productivity, production tones, and marketing diagnoses were carried out. Association work areas, setting-up, mission, organization vision and association SWOT analysis activities were described as well. A market research is presented which comprises goods, dark chocolate nutrients, consumer, goods supply and demand, prices, market potential, marketing, and market segmentation. Besides, an export proposal has been done consisting of steps to be followed so that the corresponding export and financial research can be carried out. Thus, project advantages and drawbacks are analyzed and according to the analysis, the results are studied. Finally, the dark chocolate export investigation results of Asociación El Porvenir were good.