Plan de exportación de chocolate de rosas de la Empresa Nevado Roses del cantón Pujilí provincia de Cotopaxi destinado al mercado de Estados Unidos al estado Florida a la ciudad de Miami durante el periodo 2013-2017

Abstract

This thesis is about an Export Plan chocolate roses at Nevado Roses Company adressed to the U.S. market specifically to Miami Florida during period 2013-2017; in order to introduce new products to the american market prepared from organic products, giving added value to the chocolate and taking into account the change of the productive matrix of Ecuador. Export of chocolates as finished products has had a great evolution in recent years by the high quality of Ecuadorian cacao and is unique features, unlike other regions of Shouth America, it also has made a SWOT matrix to analyze the current situation in production rose chocolate at the company. In the export Plan chocolate roses at Nevado Roses Company adressed to the U.S market in Miami Florida a research was conducted to determine the acceptability of the product during the period 2013-2017, taking into account trends in consumption of the inhabitants of Miami, for the exports it has been considered the due process to the United States. The financial study indicates the feasibility of the plan through financial indicators, we finally reached the conclusions and recommendations to determine the application of the proposal