Plan de exportación de zanahoria (daucus carota) en fresco al mercado Alemania de la Corporación de Productores Agrícolas “Huertos Gatazo Zambrano” del cantón Colta, provincia del Chimborazo

Abstract

The present thesis “Plan to Export Fresh Carrot (Daucus Carota)” to the German market from Huertos Gatazo Zambrano Company, at Colta Cantoon, Chimborazo Province, aims to expand coverage to the international market. The company is constituted as a company whose social object is directed to the vegetable production, specifically of cultivation, production, commercialization, exportation of carrots and others. The exportation plan covers all laws, rules and regulations for the commercialization of fresh carrot, the legal framework is made up of customs procedures and export procedures. At international level, we analyze the terms of international trade (Incoterms), and the application of standards and certifications for the entry of Ecuadorian products, exhibited in the German market. So offering the company exportation possibilities for crop substitution and improving economic and social development; stimulating agribusiness diversification and promote sustainable development. It is recommended to increase the variety and quality of carrot in order to keep in constant development and improvement of the product while taking into account customer needs.