Causas y consecuencias de sismos y erupciones: diseño publicitario de concienciación sobre sismos y erupciones para niños de edad escolar.

Abstract

The thesis titled Causes and consequences of earthquakes and eruptions was developed Advertising design of awareness about earthquakes and eruptions for children of school age. With the aim of raising awareness among children aged 8 to 12 years in the community of Santa Fe de Galán in the Province of Chimborazo. By means of the deductive method it was possible to deduce the levels of risks presented by the areas near a volcano and the vulnerability of the sectors that are on the geographical faults. The applied techniques were the field investigations through observation, surveys and interviews to the children of the community, to know the profile of the target public. Five graphic pieces were developed: two videos, two pamphlets and a flipchart, audiovisual supports were made in the Adobe After Effects program, Premiere and Audition, the printed media were diagramed in Adobe ilustrator and Photoshop, in addition used tools and techniques of design , Which facilitated the development of such tools, photographs, layout, layout, and implementation of techniques such as drawing, painting and stop motion. To evaluate the thesis, two parameters were considered: the analysis of the design and content, through surveys to a group of 12 people the evaluation provided as a result that the percentage of acceptance of the campaign by the children was 100%. It is concluded that the campaign generates awareness about the risks of earthquakes and eruptions in children. Therefore I recommend that the campaign be applied in the areas most vulnerable to these phenomena.