Plan de exportaciones de rosas de la Empresa Tamboroses S.A. de la ciudad de Latacunga, hacia la Unión Europea en el mercado de Amsterdam-Holanda

Abstract

This thesis is a Plan to Export of Roses from Ecuador to the European Union, at the market of Amsterdam – Holland, Tamboroses Company S.A. is located in Latacunga; the company will commercialize the product to a wider market and profitable. It unveiled the production process of the harvests of the different types of flowers, from the preparation of the ground until the post-harvest; in regard to the ability of marketing highlighted the company’s competitive advantages being the more important the possess the latest varieties of flower, which the detailed considering its color, performance, size average both in button as in stem. In regard to the marketing toward abroad, we found the portal of the Dutch association of importers of flowers, in which were obtained the contacts of importing firms of Roses in Amsterdam, and it was elected to the A. A. B. Nederlandese Industrial Group and Company Ltd. which makes a requirement of a tone of monthly roses of “Freedom”, and “Vendela” varieties; that Tamboroses S. A. produces; in addition are detailed documents, procedures and certificates that the company needed to export, the terms of the negotiation, which were FOB, i.e., the company will deliver the goods in the local and not point of destination, the transport and insurance costs will be defrayed by the counterpart company welcomes that is consumption, since the flowers will be used in the country of destination and will be re-exported. It concluded with the achievement of a financial study, which allowed determining the viability of the plan of exportation.