Diseño de un producto turístico para el cantón Guamote, provincia de Chimborazo.

Abstract

The present research proposes: to design a tourist product for Guamote canton, Chimborazo province; through the collection of primary, secondary and field information. Validation of the tourism potential, the commercial viability of the product was carried out, as well as the technical and environmental study, the determination of the legal administrative study and finally the economic and financial evaluation of the proyect. Therefore, in the validation of the tourism potential, the tab for the elevation and ranking of tourist attractions were used. For comercial viability, 310 surveys were applied to the national and international segments, allowing the profile of the tourist, respectively. The technical product consists of 3 packages where you can carry out various tourist and natural activities. The environmental study determines the damages caused by the implementation of the tourism product, in which mitigation measures will be taken. Therefore, to support the operation of the product, a Tourism Association will be established. The financial study determines that the initial investment will be 116443.5, giving a positive NPV of $ 182842.37 and a C/B ratio of $ 1.08, the recovery time of the investment is of the fifth year reaching, with and IRR of 51%. It is cloncuded that the Guamote canton has a tourism potential that contributes to the implementation of the product in order to contribute to the devellopment of tourism activity.