Formulación de un plan estratégico para la Compañía de taxis Hospital HOSPITAXI S.A., Riobamba, provincia de Chimborazo, período 2017 - 2022

Abstract

The objective of the current research work was the elaboration of a strategic plan for “COMPAÑÍA DE TAXIS HOSPITAL HOSPITAXI S.A”, located in the Riobamba County, Chimborazo Province, with the purpose of strengthening the organizational improvement in the administrative area by obtaining, tools, techniques and strategies that help to know the internal and external factors of the taxi company. For the plan, it used the field methodology through the application of a survey that was carried out to 62 members who represent 100%, and mention that the company does not have a strategic plan for the achievement of the mission, vision and objectives through strategies. For the elaboration of the strategic plan, it developed an internal and external analysis, through the SWOT matrix that supports new market visions. To solve the problem, it considered the strategic guidelines of the balance score card; detailing mission, vision, strategies, objectives, policies, values and projects of each strategy to solve the company's problems. The present proposal will guide the company for the achievement of the objectives, committing to develop a SWOT analysis after certain periods of time, which allows improving the corporate image in order to create a commitment with all the members and collaborators to work together and give compliance of the objectives.