Diseño de un modelo de gestión de comercialización para posicionar la Feria de Emprendimientos Chimborazo “Haway Live” del Gobierno Autónomo Descentralizado –Provincia de Chimborazo en la ciudad de Riobamba

Abstract

This thesis is a proposal of a design management model for marketing to position the fair ventures “Chimborazo Haway Live” which belongs to the unit endeavors of self-government decentralized of the Chimborazo Province in order to make the citizens of Riobamba know about the existence of this show and the advantages offered by the organic products. Market research was conducted to gather information to help us with the analysis of the current situation of the fair, setting objectives, strategies to develop the proposal in order to provide competitive tools for increasing it. The management model will allow the show to face the future, set a profit and stay in the market, it is mainly aimed to improve its position in Riobamba which will help to increase sales, and also income for enterprising families which sell their products. It is recommended to establish strategies that allow producers ventures Fair “Chimborazo Haway Live” commercialize quality products with a good customer service.