Modelo de gestión comercial para la captación de nuevos socios en la Cooperativa de Ahorro y Crédito CMB Credi del cantón Riobamba, provincia de Chimborazo

Abstract

This research proposes a “model of business management to attract new members in the credit union CMB CREDI in Riobamba Canton, Chimborazo province, “which will contribute to cooperative development of the company in question. The business management model will guide and foundation for the growth of the cooperative interms of costumer base, thanks to the preference as to achieve them over direct competitors in the local and national market. It is presented a research that aims to make a business management model that will serve as a guideline to contribute with regard to the impact, efficiency and effectiveness of the results of the credit union CMB CREDI in Riobamba canton. For the previously mentioned reasons and its positive impact to apply this model, its short-term implementation is suggested.