Diseño de un modelo de gestión para los micro productores de cacao de la parroquia San Jacinto del Búa, cantón Santo Domingo, provincia de Santo Domingo de los Tsáchilas

Abstract

The present investigation aims to improve the cocoa micro producers, production process standard from San Jacinto del Búa Parish, Santo Domingo Canton by means of a suitable partnership management. An exploratory, descriptive and explanatory investigation was carried out to identify problems, the phenomenon observation and explanation were described for the staff, the inductive, deductive and synthetic methods were used to analyze each case, interviews, questionnaire- based surveys and observation techniques were applied, the universe consisted of 138 micro producers of cocoa. A census was done since the population is way too small. During the investigation, it was determined the lack ok an appropriate management so cocoa producers cannot face the current market changes quickly obtaining law prices due to the lack of technical knowledge about crop handle. A management model is posed to improve the production process quality. Therefore, micro producers of cocoa have to partner up and work together to get producer handbook-based technical knowledge; that is, benefits in group. The Green Seal Certification of production for both the American and European market gives a competitive advantage as it is necessary to certify all the processes with ISO 9001-2008 to get an appropriate management model. The standard management system certification will help the partnership develop and improve its yield since it complies with the internationally recognized quality management for it to be a province reference.