Diseño de un sistema de comunicación turística y corporativa en el transporte público y en lugares estratégicos de la ciudad de Riobamba, provincia de Chimborazo, año 2014

Abstract

Riobamba has a lot of tourist peculiarities with its respective districts this is the main reason why this investigation was conducted. The city is noted for its attractive buildings, unique churches with religion and culture, and beautiful parks and places, museums with its history and natural attractions that ensure visitors wellness, rest and fun. Riobamba also has the charm of its people and the gastronomy of the place, continuous improvements in its accommodation, transport service and the characteristics of its roads. In this investigation was determined that the city attractions have been sparsely promoted, due to insufficient information, inadequate maintenance and poor signage, which are some of the causes for the existence of this problem. Additionally it has been verified that Riobamba is known only by its first contributions facing other cities, nor its current characteristics, so there is a need to inform effectively and efficiently about tourist sites that are part of the city, in order to motivate the recognition national and international. Facing the backdrop raised earlier, it is intended to increase the influx of tourists in Riobamba city, suggesting the implementation of this communication system detailed here, to capture the attention of visitors in an interactive manner through mass and alternative media, and by implementing key strategies with advertising, promotion, public relations and sales force, which allow Riobamba becomes the most prodigious tourist destination of the country.