Modelo de gestión comercial para la empresa PRODUVENTAS, en la ciudad de Riobamba, provincia de Chimborazo, período 2015

Abstract

The present Thesis is a design of Commercial Management Model for the company PRODUVENTAS, in the city of Riobamba, Province of Chimborazo, Period 2015, which allows to improve and at the same time direct the company in the best way. The model allows creating a system of actions to be carried out based on the needs of a company, the same ones that help in the determination of commercial objectives and the formulation of adequate strategies, as well as their implementation, control and being able to take advantage of the most effective way the opportunities that arise to use the available resources more efficiently. To develop the model, the survey was used and information was gathered in-situ, a survey aimed at the company's current clients in order to determine how customers perceive the service it provides them and another survey applied to potential clients in order to establish the needs that have and can direct the products and services for those customers. By means of the determination of the sample, surveys were applied to 305 people, in two types of surveys of the same one who have been able to know the level of purchases and the products that demand more. Through the commercial management model, a business culture focused on the client can be developed, satisfying the clients in a timely manner and generating responses to the changes and inconveniences that arise. It is recommended to offer new lines of products to complement existing ones so that customers can find variety and quality in the accessories.