Diseño de un modelo de gestión comercial para el Parque Acuático Los Elenes del cantón Guano, para el año 2015

Abstract

This thesis proposes a design of de model of Business Management for the water park “Los Elenes”, in the Guano Canto, province of Chimborazo, which is done in order to improve the participation in the tourism market of the province and thus improve their positioning and increase the number of visitors. Prior to the proposed analysis of the tourism sector, external and internal analysis of P.A.L.E. (Parque Acuático Los Elenes), SWOT analysis, segmentation which were conducted the surveys that were used to perform market research and know the preferences, likes and factors that influencing the decision to choose a place of run, which were very useful in developing strategies. Through the implementation of the strategies proposed, based on the Marketing Mix new markets and services will be venturing the P.A.L.E. will be released with advertising promotion and support strategies, helping improve the sector making visitors feel satisfied with the services received and thus is potentializing. Thereby companies that are dedicated to offering resorts services may rightly plan the necessary activities that must be performed. Thanks to the proposed structure each of the officers may work in an organized manner to achieve the objectives.