Creación de un modelo de gestión comercial de los servicios que oferta la Cámara de Industrias de Chimborazo para el año 2014

Abstract

The Chamber of Industries of Chimborazo had been 77 years of successful work and has considered the modernization and implementation of new ideas for recruiting new members through services and helps to businessman. "Creating a model of Business Management", it served to renew its image and services in the province in 2014, encouraging the industrial and commercial sector. To meet the objectives, a situational analysis was performed through SWOT (Strengths, Weaknesses, Opportunities and Threats), interviews and surveys mostly reflected the need to improve the image through marketing activities, new business management model adjusted to the current market demand that brushed up the image through print and broadcast media. The plan included strategies, viable protected by low budgets and responsibilities to enable the potential to publicize and support the businessman with chamber technicians, effective and efficient services. In this way the training to the human talent, the execution of advertising campaigns produce an immediate effect on the goals to be achieved, so it is important to develop actions control and monitoring that allow measuring the progress facing the challenges of today's society.